Last week, I gave a presentation for the Madison Area Business Consultants meeting. It was a brief overview on the basics of podcasting and how they could use podcasts to grow their consulting business.

Inevitably, two of the biggest hangups that keep people from podcasting is not knowing what to talk about, and feeling overwhelmed by all the work that they perceive is involved.

To hopefully dispel those two hangups as part of my presentation we did a little exercise I like to call the 10.10’s, where you think of ten frequently asked questions and ten should ask questions. After the exercise, one volunteer came up to record a quick two minute answer to one of her questions.

From that recording our team went to work to create a mini podcast episode.

Here’s the mini episode for you:


What does success Look Like?

What does success look like?

That’s an important question that we often overlook, but if you don’t take the time to answer this question upfront you could end up heading down the wrong path.

In this episode, Heather shares an example that illustrates the need to determine what success is before taking action.

Subscribe to the Podcast:

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Short, sweet, and to the point. The main reason I wanted to do a live podcast recording for the group was to help ease an hesitation people might feel about not knowing what to talk about, and to give them a good idea of what a podcast actually looks like.

Once you get an audio recording and edit into a podcast episode here are the main elements I recommend you create each week:

  • Episode Image – This will help engage listeners, or attach new listeners from social media. Like my friend Ray Edwards mentioned in a recent post, the image has now become the new headline
  • Shownotes – This is where you can give a brief, enticing description of what will be covered in the podcast episode. Think of the show notes as the blog post for your podcast episode. I also recommend including easy to find links to any resources mentioned in the episode.
  • Email – This is a piece that should be used by more podcasters. Let people know when you release a new episode by email. There will be a significant number of people who don’t subscribe to your podcast but want to hear your latest episode. The only options that leaves them is hopefully remembering to go back to your site and check, OR for you to let them know via email. You wouldn’t deprive people of the chance to learn from your valuable information would you? Send the email!
  • Social Media posts – You’ve already created a great image for your podcast. You’ve spent all the work on recording and editing, now it’s time for you to get new listeners. Be sure to share your episode with the world.

There you have it. The basic overview of what a podcast looks like. Not so intimidating is it? My challenge to you is to take that first step. Record yourself answering one of your clients most frequently asked questions and share it with your audience by creating a post similar to the mini episode above. Don’t worry about connecting it to iTunes, or making it a regular “podcast” just simply answer a burning question your audience is already thinking about. That’s how you add real value that will eventually grow your business.



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