You want a website that looks good, but you also want one that’s powerful and easy to operate (especially if you are managing it yourself. Want to go tech free?). The way to get the best of all worlds is by using a premium wordpress theme.
Why a Premium Theme?
A theme is what gives your website character. It provides the overall feel and flow to your site. Generally, they can be very customizable by changing colors, graphics, placement and type of widgets. The theme also controls a lot of the behind the scenes power of your wordpress site. They each have unique features and operate with different focuses.
When choosing a theme you will want to make sure it fits with your style, website needs, and overall business model. Too often I see platform builders who focus only on the first or second piece and completely forget about your business model needs. The website is first and foremost a business tool, it is DESIGNED to get you clients! Don’t neglect this and go for a fancy designed website where the function and conversion to clients is an afterthought. You will regret it.
A completely customized designed website is a waste of time and money for you starting out (eventually it might be the best option but NOT right away). A premium theme will be beautifully designed, fairly customizable, and have great technical support. You could google wordpress themes and get thousands of free themes. However, I think that is a bad route to take. You are running a business and your website is one of your most important tools. You want to make sure your theme is fully supported and updates on a regular basis. You want to minimize your risk of getting hacked. That is why you should spend the money to get a premium theme.
What To Look For In A Theme
- Flow and Feel. One of the first things to consider is the overall feel and flow of the theme. Try to find several examples of website that are currently running that theme. See what the owners have done with that site. What do you like about it? What do you not like about it? How well does it navigate and move prospective clients along? Go ahead and write all this down. Take screenshots and save them for when you are working on your design. This has been a huge help for me. I have an Evernote notebook dedicated solely to website design components I like.
- Mobile Responsive. In today’s world, as a business owner, consultant or speaker one of the main goals of your site is to help you easily reach as many people as possible. Your audience is very likely on the go when they are consuming your content so you want a site that looks good on any device without a lot of extra work on your part. That’s why I only look for responsive themes. Many of the big premium theme sites have a search function to filter down to only responsive themes (and all my recommendations below are responsive). Another quick secret way to tell if a theme is responsive is to grab the corner of your browser and shrink the size down. If the page changes and formats in an aesthetic, easy to read way then it is responsive.
- Email Capture. The most valuable asset your online business has is your email list. This allows you to reach out, create a strong relationship, and sell your products to your audience. Whether it’s through a plugin or a built in form, you NEED to make sure your theme has the ability to capture emails. The main function of all of my websites is not to sell my products or services the main function is to get people on my email list.
My Premium WordPress Theme Recommendations
I have three theme recommendations for you. In my eyes, these themes stand high above the rest out there. I will walk you through each one and why I like them.
Divi Theme from Elegant Themes: Elegant Themes has some of the most beautiful wordpress themes on the web. They are a premium theme development company so all they do is produce outstanding themes. I am a huge fan of the Divi theme. This theme has an outstanding drag and drop page designer which allows you to customize to your hearts content. This website is running off of the Divi Theme.
Get Noticed! Theme for WordPress: I really like this theme from Michael Hyatt and Andrew Buckman. I started using this theme back when it was in the very first beta format, I liked it then and they continue to make it better and better. If you are a speaker or want to build a serious platform around blogging, you need to look into the Get Noticed! theme. The reason I choose to use this one is because of the behind the scenes functionality. I love the mini posts it allows you to create. That in and of itself was worth it for my speaking website.
New Rainmaker Platform: This last recommendation is a little unique. Unique in that I have not used this on a live site yet. New Rainmaker is a brand new platform from the Copy Blogger team. It’s designed with business in mind. It integrates online marketing and sales together in an easy to use platform. Very soon I will be jumping into Rainmaker for some client sites because everything is under one roof, which I love.
There you have it, my three top theme recommendations for your podcasting platform site. Now it’s up to you. A word of caution. I’ve seen so many people get hung up on choosing the correct theme and making sure their site looks perfect before they launch. Don’t let that be you!
The best thing you can do to grow your audience and online platform is to get your site up and start delivering value. Iterate along the way. You will likely never be satisfied with the way your site looks. That’s ok. Make changes as you go. I am making tweaks to mine at least on a weekly basis. The key is to start serving.
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