Today I have the honor of speaking to a man who helped inspire me to get into podcasting: Ray Edwards. A man of many talents, Ray began his career in radio where he had a lot of success but he began to see change on the horizon. After leaving radio to get in to marketing, he saw the growing potential and influence of podcasting and he jumped right in.

In this episode, you will…

  • Hear some of the biggest lessons Ray learned in his first few years of podcasting
  • Discover the secret to being authentic on air and why it’s so important to be yourself
  • Find out how Ray sees podcasts fitting in to his content creation
  • Learn how he decided to bring on a co-host and why he continues to embrace change
  • Get the exclusive scoop on six key elements of a solid sales pitch from Ray’s courses
  • Understand the importance of copywriting in podcasts and get some great foundational tools to get started


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